Saving for Web

Generally, images should be less-than 1,000 kB in size (under 1 megabyte).

As you may already know, creating and saving files for print is much different than for web. For example, printers print at 300 ppi, but screens only need 72 ppi for proper resolution. The larger your files, the longer it will take your page to load. This is important because end-users are not patient. Think about how long you are willing to wait for a page to load. Guess how much time you get before a user leaves your site? Answer: 2-3 seconds.

To optimize images for the web, many image editors have a “Save for Web and Devices” or “Export As” in their save options. There, you can change image formats and sizes to try and get your files of an appropriate size.

Image of 'Save for Web' dialogue in Photoshop CC

Here is the original dog image, which clocks in at an enormous 23.9 mB, and 5597px by 3148px. Click on the link and watch how long it takes for this image to load in another tab.




In contrast the one you see below was optimized for web, sized and cropped to 1000px by 500px. It’s much more managble at 110 kB, and is hardly distinguishable from the original (at least on the web).

An image dogs laying in a field while the sun sets